![]() ![]() ![]() It works a little like a computer-it has only “yes” and “no” outputs and can never land on a “maybe.” It is strong and decisive and moves quickly. The subconscious brain is a powerful tool in decision-making because it is preprogrammed through our conditioning to make decisions without overanalyzing them. Magic Words are sets of words that talk straight to the subconscious brain. I’m not going to give a detailed summary of the book, but I’ll quote a few things and mostly dive into the actual “Magic Words” that Jones presents and how I find some of them useful in my daily conversations. But its value was in making me think about the words I use in my day-to-day conversations and what kinds of adjustments I can make to shape conversations in favorable ways. ![]() As in, you can probably finish it in under 1 hour if not less than 40 minutes. Exactly What to Say: The Magic Words for Influence and Impact by Phil M Jones is a very quick read. ![]()
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